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Cycling | SA Cycling

Team Dimension Data © Gallo Images

SuperSport signs on for Team Dimension Data’s Vision 2020

SuperSport joined up with Team Dimension Data on Friday as media partner, officially supporting the team’s quest for Vision 2020.

At the unveiling of Vision 2020, which incorporates three main goals – getting an African rider to win the Tour de France in 2020; helping Qhubeka distribute 100 000 bicycles; and, Mark Cavendish breaking the Tour de France’s record of total stage wins – SuperSport chief executive Gideon Khobane threw his weight behind the initiative.

“For years, the Tour de France was something we only ever enjoyed from afar. It was impossible not to be swept up by the splendour, the fierce racing and the incredible storylines,” said Khobane. “SuperSport wants to tell this story, to reflect the pain and the extraordinary sacrifice it will take to reach that podium in Paris in two years’ time.”

Part of the deal as media partner will ensure a broadcast crew on all the major tours, feeding visuals to SuperSport Blitz and the Cadence magazine show.

SuperSport has broadcast rights to all the major international tours and races and intends producing a fly-on-the-wall documentary that tracks the popular team’s journey to 2020. This will hopefully culminate in a grand African triumph.

This broadcast will incorporate the laudable Qhubeka project, which aims to distribute 100 000 bicycles to communities with limited transport.

Khobane said he was delighted to partner with Team Dimension Data for Qhubeka given the common thread of technology that underpins both teams.

“SuperSport is a broadcaster that likes charting new frontiers. We, as with Team Dimension Data, push boundaries, embrace technology and strive to be world-class. At SuperSport, we are all about telling stories, particularly about South Africa and Africa, and this is one we are proud to tell.”

Said Doug Ryder, Team Principal for Team Dimension Data for Qhubeka: “We’re thrilled to have joined forces with Supersport to be a key part of our ambitious ‘Vision 2020’. As one of the globe’s leading sports broadcasters, the World of Champions is a natural fit for our team in our quest to change the face of cycling, not only further opening it up to existing fans but crucially also to new audiences.

“Sports fans will gain a unique insight into the intricate workings of our team: the hallowed inner sanctum of our team bus ahead of a key Tour de France stage, the stark eyes of riders who have hauled themselves over 200km purely to sacrifice themselves for a teammate, the incredible army of staff who work day and night leaving nothing to chance, to the fans who line iconic roads for days beforehand just to grab a glimpse of the peloton and the emotion of one of the world’s top riders handing over a bicycle to a young person that in an instant will change their life – these are just some of the stories we’ll be telling to our audience.”

The Tour de France is by far the most popular of the many cycling races SuperSport broadcasts, with the African audience chipping in to the global television audience of around 1,5 billion.

The Tour de France will be broadcast live on the World of Champions next month.


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